Social media optimization

Social media optimization (SMO)

High visibility, hashtag strategy, specific audience.

Social media optimization (SMO) utilizes social media networks to exhibit an organization’s brand image and online presence. It can be used to increase awareness of new product or service offerings, provide information about existing products or services and lastly, connect with customers on a personal level to receive appreciation and resolve issues immediately.

PlanB uses the Hashtag Strategy to ensure high visibility for your brand while engaging with your target audience. This aims at providing your brand with a unique hashtag which will work as a central business tag which you and your customers can use during all engagements on social media.

Brands often use their unique hashtags to build a community, where its followers can connect not just with the brand but also with each other using the hashtag. These online communities increase a brand loyalty and also ensure widespread brand awareness and high engagement levels.

Organic Engagement the PlanB way!