Paid campaigns

Paid marketing campaigns are a sure-shot way to help potential customers discover your brand, redirect traffic to your website and social media pages and provide information on latest promotions that the brand is running. Paid marketing helps to specifically target your desired demographic of customers instead of waiting for them to find you organically.

Paid campaigns can be displayed on Search engines such as Google or on social media platforms, depending on the demographics, geographic location and psychographics of your target consumers. These types of campaigns are pay-per-click (PPC) which implies that the cost is applied only when a consumer clicks on the ad. The key to a successful ad campaign is the ensuring the right parameters are set in terms of target audience and ensuring that the analytics are done right.

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