The function of marketing has evolved out of the need to address the needs and wants of consumers. As the use of internet has penetrated deeply into the fabric of society, it has shifted the focus to marketing via the internet or Digital marketing to target relevant audiences in real time. Needless to point out that the benefits of digital marketing i.e. requiring limited funds, enhancing authenticity, providing greater returns on investment, establishing direct contact with the consumers, make it much more relevant in today’s times. In this blog we will outline what the future and scope of digital marketing holds for the year 2023.
Scope of Digital Marketing in 2023
As the Digital Marketing industry is growing by leaps and bounds, it provides immense scope for professionals to take it up as their career. More and more businesses are opting to market their business online creating numerous opportunities in this area. Anyone who possesses good soft skills and technical skills and is ready to update their skills set regularly can be a good fit for the role.
The new trends that would potentially impact Digital marketing in 2023 are as follows:-
Real Time Analytics- Generally the outcomes of any digital marketing campaign are analysed after it is executed. This leaves no scope for taking any immediate corrective actions during the course of the campaign. On the other hand real time analytics as the future of digital marketing provides scope of real time evaluation and correction, enhancing the chances of success.
Artificial Intelligence- With the integration of AI in many areas, digital marketers can now use AI to learn about their target audience and create a more customized user experience for them.
Augmented and Virtual Reality- The amalgamation of digital marketing with AR and VR has created possibilities for marketers to use it to raise their product profiles, have enhanced communication with consumers and meet growing demand.
Influencers or prominent personalities- As the audience tends to believe and rely on personalities or influencers they trust or relate to, more and more digital marketers are approaching prominent influencers to market their businesses on social media.
Career Options in Digital marketing in 2023
Digital marketing offers wide range of low and mid-level career options such as Digital marketing executive, SEO specialist, Social media/Email/Google ads specialists and high level career options such as Digital Marketing Strategist, Social Media Manager, Paid Advertising Manager and Digital Marketing Head.
As the scope of digital marketing enhances, you may also choose to become a full time professional blogger or start your own YouTube channel, earn using affiliate marketing techniques by generating traffic on your blog/website, provide freelancing services to any business globally. If you possess enough experience you may also start a full time Digital Marketing agency and provide marketing consultation and services to other clients. As a lot of professionals and students would want to upgrade their skills and learn digital marketing techniques, you can become an online coach and build a great career.