The Latest Digital Marketing Trends: Navigating the Cutting Edge

What is Digital Marketing Digital marketing can be likened to a bustling marketplace, where businesses set up their stalls and employ various strategies to attract and engage customers. Just as in a physical marketplace, digital marketing aims to capture the attention of potential buyers, create brand awareness, and ultimately drive conversions. Imagine that each digital […]

The Power of SEO

The Power of SEO: Elevating Your Digital Presence

The Power of SEO: Elevating Your Digital Presence Introduction: The Digital Frontier Welcome to the digital age, where your online presence is your new storefront. In this era, a strong digital presence is not just an advantage; it’s a necessity. Amidst millions of websites, blogs, and social media platforms, standing out requires more than just […]


Power of SEO: A Comprehensive Guide to Boost Your Online Presence

In today’s digital age, establishing a strong online presence is crucial for businesses to thrive. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). In this blog, we will explore the world of SEO, its importance, different types, and how it can be leveraged to enhance brand visibility and […]

Google ads

14 Effective Google Ads Ecommerce Strategies for Boosting Your Online Business

Introduction  Welcome to Plan B Marketing’s exclusive blog, where we unlock the secrets to ecommerce success. In this comprehensive article, we will explore proven strategies, real-life case studies, and cutting-edge methodologies to transform your online store into a thriving business. Get ready to witness remarkable growth in traffic, sales, and overall productivity. And remember, if […]

Google algorithm updates

The Revolution Unveiled: A Journey through the History of Google Algorithm Updates

Introduction: Google’s algorithm updates have had a profound impact on the digital landscape, shaping the way we search and revolutionizing industries worldwide. In this blog, we will embark on a chronological exploration of key Google algorithm updates, highlighting their significance and the progress achieved. We will also delve into case studies showcasing the impact of […]

digital marketing

Future & Scope Of Digital Marketing In 2023

The function of marketing has evolved out of the need to address the needs and wants of consumers. As the use of internet has penetrated deeply into the fabric of society, it has shifted the focus to marketing via the internet or Digital marketing to target relevant audiences in real time. Needless to point out […]

key metric to measure social media success

Best social media metrics to focus on your campaigns in 2023

Facebook Metrics 1. Engagement- Engagement measures the number of times people took an action or interacted with your post. These can include clicks, likes, shares, comments, reactions or repost. This metric is important as it can help you suitably mould your content creation.2. Reach- Reach measures the number of unique people who have seen your […]


Reasons why your company should invest in digital transformation

Today’s Thirst For Visual Material Is Essentially Digital, And You Must Provide Interesting Video Content To Engage With Your Target Audience. The Ideal Approach To Distribute Such Messaging Is Through Digital Channels And Touchpoints. In The Age Of The Digital Native, Traditional Approaches To Promotional And Internal Communication Will Fail To Deliver The Outcomes You […]


On page SEO vs. Off page SEO

What Is On-Page SEO? On-Page SEO Refers To SEO Elements And Approaches That Are Focused On Improving Areas Of Your Website That You Have Control Over. On-Site SEO Refers To Anything You Do To Your Own Website To Boost Its Ranking In Search Engine Results. On-Site SEO Encompasses The Majority Of The “Fundamental” Elements Of […]